A new report from social media analytics company Social Flow shows that organic reach on Facebook has dropped 42% since January. Many businesses that have traditionally relied on reaching customers organically through Facebook are now having to rethink their strategy. The idea that Facebook reach is decreasing is not news to most of us working in the social media field. However, it is surprising just how drastic the decrease is. Social Flow came to this conclusion after aggregating the reach of more than 3,000 Facebook pages, showing that this is a change on the Facebook side, not just the issue with the audience of a few pages. We’ve been seeing Facebook push users to boost posts for a while now but it is clear that if pages want to appear in the newsfeed of their fans they are not going to get many impressions for free.